The LEGO Enterprise History

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The LEGO Enterprise History

The LEGO brick has changed into a worldwide discomfort that is all the a part of the cultural fabric as Billund, the little town in Denmark where all of it began. However the company’s advancement into an industry giant wasn’t without its write about of challenges and troubles. One of those came in 1942 if a warehouse flames consumed nearly all of the plaything manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make an essential decision.

This individual decided to alter the company far from wooden toys and toy vehicles, which had been their bread and butter, and move into clear plastic toys. It would be a major change for the family-owned business, and one that was not in the beginning well received.

A journalist noted that “plastics will not replace good, solid wood. ” But Godtfred Christiansen persevered and started to test out new models that used plastic. The first sensitive step was the introduction within the Computerized Binding Stones that held together in order to avoid block systems from toppling on kids.

The new Seglar bricks did not become the iconic toy that we know today until 1949. Till then, the interlocking stones were more of a construction plaything than an actual building doll. It was likewise not until 1958 the fact that satisfying clicking on coupling program became a standard characteristic.

Throughout the 1971s, the company continued to broaden in production and market reach. The company added Legoland idea parks into the mix and brought in more advanced units that were aimed toward older spectators, including the Technic line of small parts such as axle assemblies, gears, levers, and common joints.